KUCO
Visual Identity
Kuco is a professional barber who works with other talented individuals at Herobarber, a traditional yet modern barbershop just for men. Kuco puts his clients above all else and carefully addresses their needs while honoring his craft. He has not missed a day of work in the last four years, and he has no plans to stop anytime soon.
Kuco's visual identity features neither the usual skulls or scissors, nor elements of a retro style. Instead, the scribble-like typeface and sharp, straightforward design set Kuco apart as someone who keeps up with modern trends but understands and acknowledges the rich history of this industry.
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